Commercials

Comedy, Commercials

Every Covid-19 Commercial is Exactly the Same

Broadcastr

Every Covid-19 Commercial is Exactly the Same

Microsoft Sam

Apr 16, 2020 / 3.40 min

I’ve seen this time and time again, especially in the design community. You have a couple of big names doing something and in a matter of days you’ll have a worldwide following doing exactly the very same thing.

In a matter of months everything, unavoidably,  just looks the same (look no further than Dribbble).

Is this what’s happening here? Not sure, but if I was a betting person, I would say it’s a closely related phenomenon. Where you have creatives dying to emulate what the big name company has just done, as well as you have a client base looking forward to mimic what they consider to be a formula to success.

The end result is, not surprisingly, a cliché filled 2 minutes of air time.

Comedy, Commercials

Commercial – We’re Sinking!

Broadcastr

Commercial – We’re Sinking!

JoeAndMichael

Aug 31, 2014 / 0.39 min

At Broadcastr, we like to think of ourselves as Ad/commercials connoisseurs.

So, what makes a great video ad/TV commercial?

I think we can narrow it down to two things: Being memorable and shareworthy.

Doesn’t matter if it’s funny (though personally those are my favorite) or if it pulls on your heart strings, if it gets stuck on your mind and is something you will happily share among your friends, family… then it will most likely be a success.

Case and point is this commercial. I must have first seen this a good 10/15 years ago and until this day I remember it. And guess what? I’m sharing it too.